The Full WEC Merger Could Mean More Than Good Fights
- November 9th, 2010
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By: Daniel Luu
Edited: Maddy Howard
It was only a matter of time. Since Zuffa purchased the WEC nearly four years ago, fans have been wondering when both the WEC and the UFC will merge as one promotion. Now, with the looming merger this January, the only question left is why now?
Let’s state the obvious. With all the UFC’s shows, the addition of WEC fighters will make it a lot easier for Zuffa to fill up their cards. Not only that, the lighter division brings a certain intensity and speed that the other divisions cannot match. When was the last time anyone seen a boring WEC match? Hopefully the bantamweights and the featherweights can bring a new level of excitement and energy that has been lacking in prior UFC events. Not to mention that the more UFC shows may result in more network deals outside of Spike, Versus, the Score, and ESPN.
The exposure is good for the lighter fighters. Under the Zuffa publicity machine, the lighter fighters are bound to make higher salaries than any other promotion in the world. Add in more sponsors and merchandising deals, signing with Zuffa has its advantages. Even big North American promoters like Strikeforce don’t have a bantamweight or featherweight division.
While that’s more than enough to get fans and fighters excited for the merger, the real reason the merger is a good idea is the Asian market. The UFC has made small steps to capture the Asian market. And the WEC may be their best chance. Generally speaking, Asian fighters are smaller than their North American counterparts. Until now, there weren’t a lot of incentive for Asian fighters to fight in an American market.
If the UFC can brand and market an Asian fighter, that success may carry them a long way. The UFC brand has created a plethora of national poster boys to attract foreign markets like Michael Bisping, Georges St. Pierre, Cain Velasquez, Anderson Silva, and Yoshiro Akiyama. With international WEC stars now getting the limelight, it might be time for stars like Zhang Tie Quan of China and Chan Sung Jung of Korea to help popularize MMA in their country.
Much like the success of the English MMA fighters since the arrival of Bisping, hopefully more Asian fighters will get catch the MMA fever. And maybe they’ll bring a more traditional martial art background. The traditional martial arts, while limited compared to the larger skill sets of the new MMA fighters, have many techniques that aren’t readily utilized in MMA. Machida has proven that point-style karate sweeps and movement indeed work in MMA while Cung Le has shown San Shou throws and leg catches are equally effective.
Although it’s too early to tell if the merger will indeed have an impact on the international MMA community, it’s a good first step. The NBA got a huge market in China through Chinese basketball superstar, Yao Ming, and the UFC hopes to duplicate that success. Dana White has often said that MMA will become the largest sport in the world. If that’s indeed the goal, then the full WEC merger is a good step forward.